Oversee comprehensive paid media strategies across Paid Social (Meta, TikTok), Paid Search, Shopping, Pmax, Demand Gen and AppLovin, ensuring a high-growth channel mix.
Optimize paid media budgets based on a deep understanding of measurement across channels and different sources of truth, including attribution models, MTA, MMM, and incrementality.
Drive CVR improvements across all paid channels by leading rigorous landing page testing and run in-platform experiments to drive efficiency and volume.
Partner closely with the creative strategy team to fuel paid media channels with direct response ads that convert.
Innovate and advance the paid media approach of AG1 by exploring and implementing emerging technologies, channels and platforms.
Establish and nurture partnerships with key media agencies, vendors and industry leaders to enhance campaign effectiveness and expand reach.
Set and monitor performance benchmarks, providing key insights and recommendations for continuous improvement and strategic adjustments.
Ensure alignment of paid media strategies with overall brand positioning and marketing initiatives, driving cohesive messaging and impactful results
Inspire and lead a team, fostering an environment of excellence, innovation. and collaboration.
Stay ahead of industry trends and competitive dynamics, ensuring paid media strategies at AG1 are cutting edge and effective.

8-10+ years of experience in paid media strategy and execution, with a proven track record of leading successful multi-channel campaigns.
Expertise in managing large-scale media budgets and achieving substantial ROI across various digital platforms, including search, social, shopping, and programmatic.
Deep understanding of paid media channels with hands-on experience.
Thorough direct response creative strategy expertise across all channels
Strong analytical skills, with experience in setting performance benchmarks, analyzing results from multiple data sources (attribution, MMM and incrementality tests) and deriving actionable insights for optimization
Demonstrated leadership capabilities, with experience in mentoring and managing team to drive high performance and innovation
Excellent communication skills, capable of presenting complex strategies and results to leadership and key stakeholders
A strategic mindset with a focus on aligning media efforts and brand objective
Proven ability and interest to stay ahead of industry trends and integrate new technologies and approaches into media strategies
Strong partnership skills, with experience collaboration with media agencies, vendors and cross-functional teams to achieve campaign success
Experience working with cross functional teams and senior leaders.
Strong interpersonal, written communication, and organizational skills.
A full life outside of work with personal passions and hobbies!

Director, Performance Media – Contract

Key skills