Defines what the company says to the market and ensures content supports sales and customer conversations
Turns capability and industry-aligned messaging into clear, useful content
Serve as a strategic partner to industry leaders, proposal strategists, sales enablement, and commercial marketing leadership to translate business priorities into clear, compelling content narratives and programs
Develop content themes aligned to capabilities and industries
Create thought leadership and sales-support content (blogs, articles, white papers, case studies, email newsletters and templates, reports, social content, etc.)
Structure content for case studies, narratives, and campaigns
Ensure consistency across all content and messaging
Continuously update content based on feedback and market needs
Project manage the full campaign & content creation lifecycle including: gathering insights from key stakeholders, developing the project brief, confirming channel-plan and execution strategy, working with the copy/design team for project development, ensuring content aligns with strategic objectives, and supporting the publishing and promotion of final content outputs
Capture projects and status in the content calendar
Regularly report on competitor insights and market trends and translate them into content execution as appropriate

8-10 years in content strategy, marketing content, or related roles
Strong writing and editorial skills
Experience creating content for B2B or complex offerings
Ability to translate complex topics into clear, engaging content
Experience with content calendar creation and management (Asana, other)
Experience with multi-channel marketing planning and activation in a B2B environment
Experience with social media (posting, monitoring engagement/comments, etc.) is a plus (LinkedIn, Instagram, Sprout Social)
Experience with CMS (WordPress, Drupal), CRM (Salesforce), and Enablement Platforms (Highspot) is a plus.

Content Strategist

Key skills