You take significant co-ownership of revenue, performance, and the ongoing development of our international CRM channel across
You develop and steer our CRM and lifecycle strategy using Klaviyo within a Shopify environment
You work in close sparring with the existing CRM Manager, supporting prioritization, execution, and continuous optimization
You conceptualize, prioritize, and execute newsletter campaigns as well as automated lifecycle flows (e.g. welcome, post-purchase, replenishment, win-back)
You think CRM holistically across the entire customer lifecycle, driving initiatives around personalization and segmentation
You continuously identify optimization opportunities, run A/B tests, and derive actionable insights
You analyze, monitor, and report on key CRM KPIs (including revenue, retention, CLV, open rate, CTR)
You collaborate closely with adjacent teams such as Webshop, Performance Marketing, and Influencer Marketing
You are fluent in French and Dutch

You bring 5+ years of experience in CRM, lifecycle, or email marketing within a D2C / e-commerce environment
You have deep hands-on expertise with Klaviyo, including complex setups, flows, segmentation, and testing
You have experience working with Shopify integrations
You have a strong commercial mindset and are highly data
and results-driven
You demonstrate a high level of ownership and take responsibility proactively
You work in a structured, analytical way and consistently focus on the most relevant KPIs
You thrive in dynamic environments with rapidly shifting priorities
You have a solid understanding of GDPR and data privacy regulations
You are a native German speaker and have strong English communication skills

Senior International CRM Manager

Key skills