Global Growth & Media Director
Germany
Full Time
3 weeks ago
No Sponsorship
Key skills
Remote Work
About this role
Role Overview
- Define and own the full-funnel media strategy
- Translate business goals into clear media investment logic
- Drive the shift to omnichannel (incl. TV, OOH, retail media)
- Balance short-term performance with long-term brand building
- Own testing, experimentation, and scaling frameworks
- Own and steer the agency ecosystem end-to-end
- Set KPIs, expectations, and governance frameworks
- Challenge agencies with strong commercial judgment
- Lead planning cycles, QBRs, and performance reviews
- Scale influencer marketing into a core growth driver
- Design market-specific growth strategies
- Lead market entry and scaling across regions
- Build repeatable, scalable expansion frameworks
- Own media budget allocation
- Establish clear performance reporting
- Build and develop a high-performing team
Requirements
- 10+ years of experience in media and growth, including performance marketing
- Experience managing large-scale media budgets with revenue accountability
- Experience scaling media in high-growth DTC/ecommerce environments
- International expansion and market entry experience
- Understanding of both performance marketing and mass media
- Experience with influencer
- or community-led brands (a plus)
- Strong analytical skills in measurement and attribution (MMM, MTA)
Benefits
- Flexible working hours and remote work options
- Attractive employee discounts
- Subsidy for the E-gym Wellpass
- Workation
- Corporate benefits
- 28 days of vacation per year
- and much more