Senior Market Research Analyst

Role Overview

• As Senior Global Market Research Analyst, you’ll play a critical role in shaping how Zespri uses data and insight to guide brand, marketing, and commercial decisions across global markets.
• Sitting at the heart of our Market Research function, this role owns the end‑to‑end analytics workflow
• bringing together consumer, brand, product, and media data to generate clear, actionable insights that drive real business value.
• This is a senior, hands‑on role that blends technical capability with strong analytical judgement and stakeholder engagement.
• Lead the ongoing evolution of the Analytics Measurement Framework, ensuring it is clear, consistent, and fit for business decision making.
• Engage with stakeholders to shape business questions, analytical approaches, and outputs.
• Coordinate analytics delivery across the analyst community, driving joined up insights across markets.
• Reduce duplication, improve consistency, and lift the overall effectiveness of analytical outputs.
• Own the full analytics lifecycle, from data ingestion and validation through to insight generation and delivery.
• Connect insights across multiple datasets to answer business questions and inform strategic decisions.
• Design, build, and maintain Power BI dashboards aligned to business needs.
• Apply best practice in data modelling and visual storytelling to enable clear, actionable insights.
• Support data ingestion, modelling, scenario analysis, and validation.
• Build models or use AI/advanced analytics to address business challenges, where appropriate.
• Translate global measurement frameworks and learnings into practical, scalable analytics outputs for regional and local stakeholders.
• Work with internal teams and external agencies to manage data inputs, resolve data issues, validate outputs, and maintain data quality across the analytics workflow.

Requirements

• Minimum of 5–7+ years’ experience in advanced analytics, ideally within market research, marketing, or commercial environments.
• Proven ability to translate complex data into clear, actionable insights for senior and non technical stakeholders.
• Advanced Power BI expertise (data modelling, DAX, and intuitive dashboard design).
• Working proficiency in Python or R, SQL, and core statistical modelling techniques (e.g. regression, clustering).
• Strong analytics literacy with less emphasis on deep technical or engineering skills, and greater focus on analytical judgement and effective application of tools to solve business problems.
• Experience translating complex data into clear, actionable insights that inform business decision‑making at multiple levels.
• Clear, confident communication skills and the ability to address business questions and influence outcomes.
• A collaborative, proactive mindset.
• Familiarity with market research tools and methodologies (preferred); experience with AI or advanced analytics is a bonus.
• Bachelor’s degree majoring in statistics, mathematics, computing, business analytics or related fields (Master’s degree is preferred).

Tech Stack

• Python
• SQL

Benefits

• Competitive overall remuneration package, including a Short-Term Incentive scheme opportunity.
• FlexWELL flexible work ethos; WFH and the office.
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days).
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.