Monitor and analyze the full acquisition funnel across traffic, prospects, leads, and conversion rates across all channels.
Track paid, organic, and lifecycle channel performance, surfacing trends and recommending changes in channel mix or spend allocation.
Build, maintain, and improve dashboards (including Streamlit tools) that give the Growth team real-time visibility into KPIs.
Detect anomalies in CAC, traffic, funnel conversion, or attribution, and deliver root cause analysis quickly.
Build and maintain budget modeling tools that help leadership evaluate spend scenarios and optimize ROI.
Apply Marketing Mix Modeling (MMM), regression, and correlation analysis to understand channel effectiveness and investment returns.
Support “what-if” planning scenarios (e.g., shifting spend across channels) with data-backed recommendations.
Audit and maintain GA4, Google Ads, and GTM setups to ensure accurate tracking and attribution.
Lead A/B test analysis using strong statistical methodology, including sample sizing, significance thresholds, and clear recommendations.
Deliver strategic growth insights that directly inform channel strategy, testing, budget shifts, or lifecycle improvements.
Document methodologies, data sources, and logic so analysis is traceable and reusable across the business.

Strong experience in growth analytics, marketing analytics, performance marketing analytics, or related commercial analytics roles.
Advanced SQL skills and confidence working independently with large datasets.
Strong Python skills for analysis, automation, and modeling.
Experience analyzing acquisition funnels, CAC, conversion performance, and marketing ROI.
Strong understanding of statistical testing and A/B experimentation frameworks.
Ability to move quickly while maintaining high data quality standards.
Strong business judgment — you can explain what changed, why it matters, and what to do next.
Ownership mindset with the ability to operate independently and proactively in a fast-moving environment.

Immediate impact. Step into a highly visible role supporting real growth decisions from day one.
Ownership. You’ll be trusted to run with critical analytics and operate independently.
Speed. Work in a fast-moving environment where strong insights quickly turn into action.
Growth opportunities. Potential for extension or conversion into a full-time role.
Mission-driven work. Help build the future of clean energy through smarter customer growth.
Flexible setup. Remote-friendly with alignment to Houston, Texas working hours.

Growth Insights & Analytics Lead – Temporary Contract

Key skills