Drive sales for the portfolio with trade focused educational programs focusing on the category as opposed to a specific brand.
Be the on-premise experts that help identify opportunities in influencer accounts by capitalizing on our current portfolio distribution.
Conduct bar and wait staff trainings to ensure that the brand portfolio is properly represented.
Develop innovative beverage strategy solutions that leverage the brand portfolio.
Collaborate with sales/distributor on the brand's portfolio and account activation.
Showcase points of differentiation and unique selling points between the brand's portfolio and our competitors.
Create and foster relationship with key stakeholders: Local trade community, sales, distributors, promoters, staff and consumers.
Design custom activities that focus on local trade relations to ensure the brand's Portfolio has a presence in the influence accounts in respective market(s).
Conduct tastings and pairing dinners.
Monitor Competitive trends.

Goal-oriented focus against tasks; ensuring objectives are met with quality and timeliness.
Act as a superb communicator. Leverage skills within the agency (across departments) and externally when interacting with clients.
Demonstrates problem-solving abilities when client issues arise and need to be resolved.
Exhibits initiative and the ability to work independently as well as within a team environment with multiple departments.
Bachelor’s degree preferred.

Portfolio Brand Ambassador

Key skills