Support the development and execution of product marketing strategies for Medicare Advantage offerings, including positioning, target audience definition, and benefits messaging.
Develop clear, insight-driven strategic briefs for full-funnel marketing campaigns that drive acquisition, enrollment, and product adoption across key segments.
Build deep understanding of target senior audiences, market segments, and customer needs, and clearly articulate how Humana Medicare Advantage products deliver differentiated value.
Partner closely with Product, Go-to-Market, Sales, Compliance, and Brand teams to ensure marketing strategies are aligned, compliant, and executed with excellence.
Monitor industry trends, competitor activity, regulatory considerations, and member insights to inform ongoing Medicare Advantage marketing strategies.
Analyze campaign performance and reporting to support optimization efforts and communicate insights to key stakeholders.
Serve as a trusted subject-matter expert for Medicare Advantage marketing, providing strategic input and guidance to internal teams and partners.
Build strong working relationships across the Consumer Growth Strategy team, delivering marketing strategies that support shared business objectives.

Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
4+ years of experience in Medicare Advantage, government-sponsored health plans, or healthcare marketing within a regulated environment.
Prior experience developing and executing product marketing strategies that drive results through integrated, multi-channel campaigns.
Experience with consumer insights and segmentation, including experience commissioning or leveraging research to evolve marketing strategy and grow market share.
Proven experience collaborating cross-functionally with Sales, Product, Distribution, Compliance, Brand, and Creative teams to deliver aligned and effective marketing programs.
Excellent strategy development, brief writing, and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Working knowledge of CMS regulations and Medicare Advantage marketing and compliance standards.

medical, dental and vision benefits
401(k) retirement savings plan
time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
short-term and long-term disability
life insurance
many other opportunities

Senior Product Marketer

Key skills