Key skills
JavaScriptAnalyticsA/B Testing
About this role
Role Overview
- Leverage Adobe Target to optimize digital experiences and drive conversions.
- Conduct website and app audits to identify opportunities for personalization and A/B testing.
- Define clear objectives and success metrics for each campaign.
- Implement Adobe Target tracking and configuration.
- Create and manage audiences and segments based on customer behavior and attributes.
- Develop and execute A/B tests, multivariate tests, and personalization campaigns.
- Analyze campaign performance data to measure impact and identify areas for improvement.
- Utilize Adobe Target's reporting and analytics capabilities to generate insights.
Requirements
- Strong understanding of Adobe Target and its core features (Activities, Audiences, Offers, etc.)
- Experience with web technologies (HTML, CSS, JavaScript)
- Knowledge of data collection methods (tags, APIs)
- Experience with data analysis tools (Adobe Analytics)
Benefits
- medical, dental and vision insurance
- life insurance
- disability
- paid time off
- 401(k) and more!