act as a partner within the Marketing Analytics team delivering knowledge of marketing activity performance
reporting on performance
supporting the creation of actional insights
enabling analytics self-service for the marketing team
develop dynamic reports and dashboards that will serve as the backbone for marketing enabling data-driven decision across the team
supports advanced analytics functions such as developing nuanced forecasts with multiple data inputs
Requirements
Bachelor’s degree in Data Science, Computer Science, Math or related field, preferred
2+ years’ relevant experience in marketing analytics or data science role, data management or analytics
Experience within the higher-education industry, a plus
Data mining, Excel skills and other technical capabilities including experience with analytics tools and systems such as Excel, R, SQL, SAS, and business intelligence and visualization platforms such as Tableau, Cognos, Birst, DOMO, Microsoft Power BI
Quantitative data experience and exposure to using analytics code to extract data, create dashboards and reports
Familiarity using data warehousing tools and data science environments and integrating data from multiple sources
Understanding of marketing analytics, marketing frameworks and concepts, and analytic needs of marketing team across multiple responsibility levels
Strong interpersonal skills and the ability to effectively communicate with a wide range of individuals of constituencies in a diverse community.
Ability to communicate effectively orally and in writing.
Work independently and foster a cooperative spirit within a large and/or small team of diverse cultures, while working in a fast-paced environment with multiple deadlines and frequently changing priorities.
Demonstrated ability to manage multiple projects simultaneously, set and reach goals, self-motivated; detail-oriented with the ability to look at the big picture, goal and service-oriented; professional image and demeanor
Advanced Microsoft Office Suite applications such as Word, Excel, PowerPoint, Outlook and ability to learn new systems as necessary to succeed with results.