Act as a partner within the Marketing Analytics team delivering knowledge of marketing activity performance.
Reporting on performance, supporting the creation of actional insights and enabling analytics self-service for the marketing team.
Develop dynamic reports and dashboards that will serve as the backbone for marketing enabling data-driven decision across the team.
Support advanced analytics functions such as developing nuanced forecasts with multiple data inputs.
Work with marketing team to translate marketing data needs into reports and self-service marketing tools.
Create graphs, reports, and dashboards to increase understanding of performance across marketing and cross-functional teams.
Ensure reporting accuracy and availability: Responsible for the data integrity of reports and dashboards ensuring that reported data is accurate.
Work with internal marketing with cross-functional data partners to ensure that data required is available to use in creating reports and dashboards.
Cultivate a deep understanding of marketing and enrollment processes, statuses, and prospective student cycle and the supporting data across these to support report and insight creation.

Bachelor’s degree in Data Science, Computer Science, Math or related field, preferred
2+ years’ relevant experience in marketing analytics or data science role, data management or analytics
Experience within the higher-education industry, a plus
Data mining
Excel skills and other technical capabilities including experience with analytics tools and systems such as Excel, R, SQL, SAS, and business intelligence and visualization platforms such as Tableau, Cognos, Birst, DOMO, Microsoft Power BI.
Quantitative data experience and exposure to using analytics code to extract data, create dashboards and reports.
Strong analytics knowledge base: Familiarity using data warehousing tools and data science environments and integrating data from multiple sources.
Understanding of marketing analytics, marketing frameworks and concepts, and analytic needs of marketing team across multiple responsibility levels.
Proven capabilities utilizing data to create insight.

Marketing Data Analyst

Key skills