Deliver territory performance, meeting or exceeding targets and agreed internal performance metrics.
Own a defined set of strategic accounts across specialist provider organisations, ICBs and other relevant system stakeholders; drive quarter-on-quarter growth.
Become an expert in our product and disease data, translating this into compelling, compliant discussions using approved materials to secure clear next steps and support prescribing decisions.
Conduct effective business planning for each account—setting goals, prioritising actions, analysing performance, and tracking KPIs.
Lead high-quality, compliant promotional conversations using approved materials; tailor value discussions to stakeholder needs and secure clear next steps/commitments.
Build trusted relationships with HCPs, clinical influencers and decision-makers; influence behaviour change through structured, needs-led engagement.
Identify, engage, and develop key customers into credible brand advocates through targeted, needs-led relationship building.
Tailor communications according to channel preferences, utilising the full omnichannel experience and virtual engagement where appropriate to increase reach.
Fully responsible for the local territory budget.
Use insight and data to plan, prioritise and execute account plans; track and manage KPIs and account progress.
Operate compliantly with Cytokinetics SOPs and systems, including timely, high-quality CRM reporting.
Develop and execute access strategies aligned to national NHS priorities, regional ICB structures, and local commissioning pathways.
Engage appropriately with ICB and provider stakeholders (e.g., medicines optimisation, pathway leads) to understand decision routes, priorities and local barriers.
Identify and progress opportunities for formulary inclusion, pathway optimisation and service-level solutions that support responsible use and sustainable implementation.
Work cross-functionally (Medical/Market Access/Marketing) to ensure consistent, value-based messaging.
Map and analyse the local integrated NHS structures to understand decision-making processes, funding flows, and population needs, identifying aligned opportunities for collaborative working.
Requirements
Science/healthcare-related degree; advanced scientific or business degree advantageous.
5+ years UK biotech/pharma experience in secondary care sales and/or field-based market access; cardiology/rare/specialty experience preferred.
Launch experience required.
At least 2 years hands-on experience executing local access/adoption work in the field (e.g., regional market access, integrated KAM, hospital pathway roles), with evidence of operational delivery—not just strategy.
Strong understanding of NHS decision-making, commissioning/provider dynamics and local adoption realities.
Proven territory ownership and accountability; comfortable operating autonomously in a fast-paced, matrix environment.
Demonstrable selling excellence: needs discovery, objection handling, and commitment to action (not just relationship management).
Strong analytical and practical problem-solving skills; able to translate complexity into priorities and actions.
Strong project management capability; able to manage multiple initiatives and deliver to timelines.
Comfortable with in-person and virtual engagement; omnichannel experience essential.
Willing to travel (including overnight) depending on geography and business need; full driving licence.