Create engaging, on-brand static visual content for social media platforms (Instagram, Facebook, etc.)
note that video or motion content is not required for this role
Design and maintain a library of reusable static templates that ensure visual consistency across all organic social channels
Produce a high volume of static ad creatives for paid advertising campaigns, including single-image ads, carousel assets, and promotional graphics optimised for platform specifications
Design visually compelling & optimized emails campaign graphics that drive engagement & conversion
Design web graphics, banners, and UI elements in line with the Shopify store aesthetic
Collaborate with the web team on landing pages, product imagery, and campaign visuals
Develop product packaging concepts and label designs aligned with brand guidelines
Prepare and hand off print-ready artwork with all required information and specifications
Collaborate with marketing and content teams to execute campaign creatives
Produce print-ready materials (flyers, brochures, product inserts, etc.) and trade/retail advertising assets
Edit and optimize images for e-commerce and promotional use
Uphold and apply Modern Herbal's established brand guidelines consistently across all outputs (Both Brands Have Different Brand Guides)
Contribute to the ongoing refinement and evolution of brand’s visual standards
Stay updated with design trends in wellness, lifestyle industries

Proven experience as a Graphic Designer (portfolio required)
Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent tools
Experience in using Figma
Strong English both written and spoken.
Experience in branding, social media design, and digital marketing assets
Ability to translate brand messaging into visually appealing designs
Understanding of typography, color theory, and layout composition
Experience in a Supplement/Health & wellness, direct to consumer brand(s) (DTC) is a huge plus. Just experience in a direct to consumer brand is a big plus
Strong attention to detail and ability to meet deadlines
Creative mindset with a proactive approach to design solutions
Clear communicator in a remote environment
Must be comfortable working on video calls with client
Familiarity with AI image generation tools and prompting — not a requirement, but a strong bonus for candidates who can confidently use AI image generation to produce high-quality, on-brand visual outputs

This is a remote role that will be set up as an independent contractor engagement.
To ensure alignment and transparency, successful candidates will be expected to:
Disclose any existing ongoing roles or client work
Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)

Graphic Designer

Key skills