Execute high-volume outbound outreach via email and social media (primarily Meta DMs) to secure partnerships.
Identify and build targeted lists of potential partners aligned with the company’s ICP and audience.
Drive conversations toward scheduling webinars and collaborative opportunities.
Manage follow-ups and maintain a consistent outreach cadence to maximize conversion rates.
Create and execute email campaigns using platforms such as ActiveCampaign to support partnership outreach.
Write and optimize email copy focused on engagement and conversion.
Run A/B tests on subject lines, messaging, and formats to improve performance.
Track outreach activity, responses, and conversions to maintain a structured and healthy pipeline.
Monitor performance metrics across outreach and email campaigns.
Identify areas for improvement and continuously optimize workflows and messaging.
Leverage AI tools to improve outreach messaging, email campaigns, and workflow efficiency.

2+ years of experience in partnership outreach, marketing, or lead generation roles.
Proven experience executing outbound outreach (email and/or social media) and securing partnerships.
Experience using email marketing platforms such as ActiveCampaign or similar tools.
Strong copywriting skills for outreach and email campaigns with a focus on conversion.
Ability to build and manage outbound workflows and pipelines independently.
Strong organizational skills with the ability to manage multiple priorities.
Proficiency in using AI tools to enhance productivity and output.
Excellent written and verbal communication skills in English.
High level of ownership, self-sufficiency, and ability to operate with minimal oversight.
Strong sense of urgency and ability to perform in a fast-paced environment.

Marketing Associate – Partnerships

Key skills