Key skills
Performance marketingMeta Ads ManagerBidding strategiesAudience targetingPixelsConversions APILanding page optimizationFunnel optimizationData analysisTikTok campaignsExperimental mindsetAgile
About this role
Edurino is an innovative EdTech company focused on early childhood education through hybrid learning. They are seeking a Paid Social Manager to transition their operations from an external agency to an internal powerhouse, refining their Meta strategy and driving campaign performance.
Responsibilities:
- Own daily Meta campaign operations, aiming for peak performance through thoughtful budget scaling, real-time bid adjustments, and smooth execution
- Drive our strategic testing velocity by independently scaling creative experiments and A/B tests to hit ROAS and CAC targets
- Lead the creative pipeline coordination by bridging the gap between raw ad concepts and creators, ensuring high-impact assets are delivered and launched on time
- Implement and deploy custom landing pages, managing the technical execution and funnel optimization to lift conversion rates
- Execute deep-dive data analysis into campaign and landing page metrics to provide actionable insights that inform our long-term Meta strategies
- Coordinate seasonal promotions and new product launches by aligning creative concepts with broader business goals
- Collaborate cross-functionally with the wider marketing and product teams to ensure our Meta strategy remains agile, streamlined, and synchronized with our mission
Requirements:
- 2+ years of hands-on experience in performance marketing, managing and scaling Meta accounts independently within a B2C or E-Commerce environment
- Proven experience of turning raw data into action plans and meaningfully improving conversion rates through landing page and funnel optimization
- Technical mastery of Meta Ads Manager, including knowledge of bidding strategies, audiences, and technical tracking like Pixels and Conversions API
- Proficiency in both English and German (C1+) to confidently launch ads and landing pages for our core markets
- Experimental mindset with a deep passion for psychological hooks and creative messaging
- You bring experience scaling TikTok campaigns