Key skills
AIAnalyticsLeadershipSales
About this role
Role Overview
- Lead the commercial enablement strategy for Natera’s Oncology business, with a focus on data, analytics, omnichannel orchestration, and workflow optimization.
- Drive the development and execution of data and analytics initiatives that support BU Marketing and Medical Affairs, enabling more targeted, measurable, and effective stakeholder engagement.
- Partner cross-functionally with Sales Operations, Corporate Marketing Analytics, Technology, field leadership, and functional stakeholders to align data strategy, reporting, business rules, and enablement priorities.
- Own the commercial data ecosystem for the Oncology business, including management of key data inputs, data quality, vendor relationships, and ongoing optimization of external data sources such as claims data and other relevant market intelligence.
- Ensure commercial teams have access to the right insights, dashboards, and analytical tools to support planning, execution, and performance measurement.
- Build and refine omnichannel orchestration frameworks across disparate field and home-office teams, helping standardize how engagement is designed, activated, and measured.
- Lead the evolution of AI-enabled workflows that improve commercial orchestration and support next-best-action / next-best-engagement recommendations across teams.
- Translate complex commercial questions into practical, scalable solutions by partnering with technical teams to define data requirements, workflow logic, automation opportunities, and product.
- Establish governance and operating models for commercial data usage, KPI definitions, audience segmentation, and measurement frameworks.
- Identify opportunities to simplify fragmented processes and improve coordination across commercial functions through better systems, analytics, and decision support.
- Serve as a strategic thought partner to senior leaders by bringing forward actionable insights, performance trends, and recommendations to improve execution and resource allocation.
Requirements
- 8-10+ years’ experience in commercial enablement, commercial operations, analytics, marketing operations, sales operations, commercial excellence, or related functions, preferably in life sciences, diagnostics, biotech, or pharmaceuticals.
- Significant experience supporting oncology or other complex specialty businesses preferred.
- Demonstrated success leading enterprise or business-unit-level initiatives involving commercial data, analytics, and omnichannel engagement.
- Advanced degree preferred.
Benefits
- Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
- Free testing for Natera employees and their immediate families in addition to fertility care benefits.
- Pregnancy and baby bonding leave.
- 401k benefits.
- Commuter benefits.
- Employee referral program.