Own lifecycle experience direction for assigned journeys, segments, or initiatives
Define which customers experiences are for, what customer need or opportunity they address, and what behavior or outcome they are intended to influence
Design end-to-end lifecycle experiences across email, push notifications, and in-app messaging
Ensure lifecycle touchpoints work in concert with product experiences to support customer success and growth
Translate business priorities into lifecycle initiatives that drive activation, retention, adoption, and monetization
Develop clear hypotheses for how lifecycle initiatives will contribute to business goals
Prioritize initiatives based on potential impact, customer value, and feasibility
Partner closely with Product, Product Marketing, Growth, Payments, and Data teams
Collaborate with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readiness
Own execution of complex lifecycle and growth-related initiatives within assigned scope
Monitor lifecycle performance using shared measurement frameworks
Design and run experiments to test new approaches and optimize outcomes
Act as an informal advisor to peers on lifecycle best practices and customer engagement

Bachelor’s degree in Marketing, Business, or a related field
5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles
Experience owning customer journeys tied to business outcomes, not just channel execution
Strong analytical and quantitative skills, with experience using data to inform decisions
Proven ability to collaborate cross-functionally and influence without direct authority
Experience working in B2B SaaS or Product-Led Growth (PLG) environments
Nice to Have / Bonus Experience
Experience working with marketing automation platforms such as Braze, Iterable, HubSpot, or similar
Exposure to feature adoption, monetization, or payments-related initiatives
Experience partnering closely with Product and Product Marketing teams
Comfort with directional impact modeling or customer economics

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Robust wellness benefits, including an annual wellness stipend
3 weeks of vacation to start, a paid volunteer day of your choosing, plus 2 floating holidays to celebrate anything of significance to you
Employee Stock Purchase Program
Registered Retirement Savings Plan (RRSP) with 4% company match

Lifecycle Marketing Manager – Invoicing Solutions

Key skills