Senior UX Strategist, Information Architect

Role Overview

• Lead the re-architecture and consolidation of two existing websites into a single, scalable platform
• Audit the content and structure across both existing websites
• Develop a unified site map and navigation architecture
• Define a scalable page hierarchy and content categorization framework
• Create wireframes for key page templates
• Establish URL structure, internal linking strategy, and heading hierarchy optimized for SEO
• Advise on Generative Engine Optimization (GEO) best practices
• Collaborate with in-house creative designer

Requirements

• 10+ years of experience in UX strategy, information architecture, or a related discipline
• Proven experience leading website redesigns
• Deep expertise in information architecture
• Experience with content migration planning and redirect mapping (301 strategy)
• Familiarity with CMS platforms
• Strong understanding of SEO fundamentals
• Familiarity with Generative Engine Optimization (GEO)
• Strong communicator who can articulate structural decisions

Benefits

• Fully remote team
• Flexible work hours
• Commitment to fostering a culture of respect, empathy, and understanding