Global Brand, PR and Partnerships Manager

Role Overview

• Own the commercial outcome of PR, Brand and Partnerships: branded search growth, new-market awareness, contribution to organic revenue
• Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
• Get the fundamentals right first: press releases, editorial direction, brand storytelling — then build pillars on top
• Partner with merchandising on house-brand collections with high quality influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
• Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
• Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets
• Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions
• Make SmartBuyGlasses a name people encounter outside the ad break
• Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds AI search visibility
• Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
• Set the editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages
• Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish
• Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
• Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
• Translate results into clear commercial insights — no fluff reporting

Requirements

• 6+ years hands-on experience running PR, Brand Marketing, or Partnerships at a recognised consumer, fashion, or lifestyle e-commerce brand, with direct ownership of commercial outcomes
• Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
• Proven track record of macro collabs, brand partnerships, or licensing wins you can point to by name
• Proven track record of building partnership programmes (sports, NGO, community, cultural) that drove brand awareness and demand
• Proven track record placing tier-1 media coverage in fashion, lifestyle, or business publications
• Comfortable working with merchandising and product teams on branded collaborations and collections launches
• Strong commercial acumen — you think in branded search lift, repeat rate, CAC payback, and revenue, not impressions or EMV
• Experience integrating PR with influencer and social to drive brand awareness and branded search
• Experience managing a small in-house team and getting more out of them than they thought possible
• Excellent written and verbal English communication, native or fully fluent
• Strong understanding of user behaviour and funnel metrics
• High attention to detail and a proactive, self-starting attitude
• Proven problem-solving ability and creativity in a fast-paced environment
• A passion for learning and improving continuously

Benefits

• Competitive base + monthly performance bonus
• Fast-track career growth
• Flexible holidays and autonomy over your time