Integrate, connect, and utilize Salesforce suite including but not limited to CRM, Marketing Cloud, Datorama
Build, test, and deploy marketing campaigns and include personalized and dynamic content via email and SMS
Demonstrate a strong command of technical details to translate proposed solutions into functional specifications
Troubleshoot and support implemented Salesforce applications
Leverage Journey Builder to deliver multi-touch communications
Create SQL queries in Automation Studio to segment audiences
Maintain best practices for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc.
Provide troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC platform
Ensure flawless execution of marketing campaigns in SFMC
Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer retention
Integration between cross channel platforms.
Design the data flow for various campaigns that involves cross channel platforms.

Master’s in Computer Science, Information Technology Management, or closely related.
5 y. exp. as a Software Developer using Salesforce Marketing Cloud, Salesforce, Pardot, JIRA, Asana, JavaScript , SQL, HTML, CSS, AMPScript, Email Studio, Mobile Studio, Audience Builder, Automation Studio, Content Builder, AWS, Snowflake, Data Cloud , Google Analytics, Tableau , MovableInk, REST API, SOAP API, MS SQL Server 2000/2005/2012, 2014/ 2016/2017/2019, & MS Access.

Salesforce Marketing Cloud Architect

Key skills