Marketing and Social Media Intern

Role Overview

• Support content creation across social media, email marketing, blog articles, and promotional materials
• Create organic content for social media and adhere to the Culligan brand guidelines across all platforms and locations
• Construct compelling, audience-targeted copy and visuals catered to our residential and commercial customer base
• Assist with video content production, including scripting, scheduling, and coordinating employee spotlights and educational video series
• Manage and update company social media platforms across all five locations, ensuring consistency in brand voice and timely posting
• Build and maintain a collaborative monthly content calendar with scheduled posts, campaign milestones, and promotional timing
• Help plan, execute, and monitor marketing campaigns and promotions, including seasonal pushes, product-focused initiatives, and special events
• Create, execute, and analyze social media and digital marketing campaigns; compile performance reports with key metrics
• Support multi-location paid advertising efforts, including tracking budgets, monitoring campaign performance, and flagging optimization opportunities
• Assist in planning and coordinating community events, local sponsorships, and charity initiatives across all markets
• Attend events as needed to capture content, represent the brand, and support on-site promotional efforts
• Help identify and pursue local partnership opportunities that align with Culligan's community presence
• Maintain and organize campaign assets, creative files, and project timelines using Monday.com
• Monitor dealership websites, social media pages, and local business listings for accuracy and brand consistency
• Maintain positive working relationships with management and employees across all locations
• Complete projects assigned by the Marketing Department with proficiency in digital and remote tools
• Willingness to stay current on AI developments relevant to marketing and adapt practices accordingly

Requirements

• Bachelor's degree in Business Marketing, Advertising, Communications, or a related field, or currently pursuing
• Prior internship, coursework, or hands-on experience in social media management or digital marketing
• Demonstrated ability to create content across multiple formats (graphic, written, and video)
• Familiarity with social media analytics and basic performance reporting
• Experience with or willingness to learn marketing project management workflows
• Basic photography or videography skills a plus
• Familiarity with AI-powered marketing or creative tools is a plus; eagerness to learn and apply them is required

Benefits

• Competitive salary
• Flexible schedule
• Opportunity for advancement
• Training & development