Marketing Strategy, Mini Job

Role Overview

• You define the overall snipKI brand strategy – positioning, messaging, target audience segmentation, and channel strategy.
• From that strategy you derive the right marketing measures and decide which levers will have the biggest impact.
• You not only manage, you also execute yourself. We don't do strategy papers without execution.
• Together with us you will find ways to accelerate market analysis, content planning, segmentation and evaluation using AI tools.
• If you want, you can create AI marketing tutorials for our platform.

Requirements

• Proven experience in developing and implementing marketing strategies – ideally in B2B, tech, or startup environments.
• You are not a junior; you think and act at a senior level.
• You understand how content marketing, performance, email, social media and PR interact – even if you don't implement everything yourself.
• You have initial experience with AI and a real eagerness to dive deeper.
• You don't wait for instructions; you see where work needs to be done. Strategy without execution is not a thing at snipKI.

Benefits

• First-hand AI enablement: You work daily with the tools and methods we teach our clients – from custom GPTs to automations and agent systems. This is AI enablement you won't get in any other mini job.
• Direct collaboration with the founders: Weekly exchanges with Jens and Moritz – no micromanagement, but real sparring on equal footing.
• Real strategic responsibility: You define the direction, not just the execution. That's rare for a mini job – and exactly what makes it special.
• Part of a growing movement: You will join a network of specialists bringing AI to the German Mittelstand.
• Maximum flexibility: Mini job basis, 100% remote, ideal to combine with studies or other projects.