Manager, Email Operations

Role Overview

• Implement the Society’s email and SMS strategy through the entire email lifecycle from acquisition to engagement to retention
• Build and deploy monthly newsletters, special edition emails, conversion campaigns and SMS in partnership with marketing teams
• Partner with the Content Strategy and Marketing teams to ensure email content is optimized for the channel while remaining on-brand and maintaining consistent voice
• Collaborate across digital channels to create omnichannel engagement plans for campaigns and other marketing initiatives
• Execute a testing roadmap (A/B, multivariate testing, send-time optimization) and experimentation plan to continuously improve email KPIs and engage targeted audiences
• Implement personalization strategies and dynamic content to ensure highly relevant email experiences for the Society’s diverse audience segmentations and reduce content duplication
• Partner with the Creative Studio team to build, test and maintain a library of email templates
• Manage email assets and partner with the Photography team to source high-quality imagery for emails
• Manage a central email calendar for all Society emails, aligning with marketing teams embedded throughout the Society on email sends and resolve scheduling conflicts to ensure the Society is effectively engaging audiences
• Partner with Audience Engagement and Growth, MarTech and Advancement teams on audience list definitions and segmentation, accurate data synchronization and campaign tracking
• Collaborate with the Audience Engagement and Growth and MarTech teams to develop email journeys and workflows using marketing automation tools (e.g., Journey Builder) for the Society’s main newsletter and other marketing teams’ emails
• Build and optimize automated/lifecycle campaigns, including welcome series, slow drip campaigns and reactivation series, to nurture audiences
• Grow and maintain healthy email lists, partnering across marketing on acquisition strategies and optimized sign-up experience
• Produce weekly reports to track and meet email KPIs and monitor the overall health of email channels
• Follow compliance with email marketing regulations (CAN-SPAM, GDPR and other applicable laws) while maintaining high deliverability and sender reputation scores
• Partner with the Manager, Analytics and Insights to share insights and data on email campaigns as part of larger analytics initiatives
• Serve as a partner and the Society’s subject matter expert on email and SMS best practices, incorporation industry trends and optimizations across all email efforts

Requirements

• Bachelor’s degree in a related field (Marketing, Public Relations, Communications)
• 5+ years of email marketing or email operations experience
• Expert-level knowledge of Salesforce Marketing Cloud (Email Studio, Journey Builder, Content Builder and Automation Studio)
• Experience with Customer Data Platforms (BlueConic) and proficiency in using SQL queries for audience segmentation
• Familiarity with marketing compliance such as CAN-SPAM, CASL and GDPR
• Passion for exploring new trends, AI-driven personalization and emerging technologies to advance the effectiveness and efficiency of email marketing efforts
• Ability to work on multiple projects, under deadlines, with changing priorities in a dynamic, fast-paced environment
• Excellent verbal and written communication skills and the ability to maintain a consistent brand voice
• Ability to work independently to drive forward projects while also working collaboratively and in a team environment to achieve goals and objectives

Tech Stack

• Cloud
• SQL

Benefits

• medical, dental, and vision insurance
• engaging and comprehensive wellness program
• 401(k) retirement savings plan with matching contributions after 6 months of employment
• flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave
• 12 paid holidays and a paid winter break between December 25 and 31
• paid parental leave
• adoption and surrogacy expense reimbursement
• fertility benefits
• learning and development opportunities
• Lifestyle Spending Account
• pet adoption assistance and insurance
• pre-tax transportation benefits with a generous employer subsidy
• employer-paid life insurance and disability benefit
• a variety of National Geographic discounts and perks