Senior Manager, Product Marketing

Role Overview

• Responsible for planning and execution of the Americas product marketing strategy in close partnership with the Director, Product Marketing
• Americas.
• Regional ownership of Fragrance innovation pipeline, developing & advising on launch sizing, trend & market context; ensuring product positioning & communication hierarchy is commercially viable and optimized for regional needs; define GTM strategy with cross-functional Americas leads.
• Ensure 3 year innovation calendar is strategically meeting regional needs; identify both short-term gaps and long-term whitespace opportunities for the region; uncover & champion regional insights & optimizations with Global.
• Key contributor to brand strategy and roadmap, acting as regional data analytics expert; working closely with Global Consumer Insights (GCMI) to understand and disseminate consumer data and initiate new Americas research as needed.
• Conduct in-depth market research to identify trends, consumer insights, and competitive insights, translating findings into actionable fuel for shaping brand propositions, messaging, and campaign toolkits. Leverage multiple sources, including Circana, Nielsen NIQ, and more.
• Key dot-connector and support to regional Director for retailer meetings and regularly cadenced internal Monthly & Quarterly Business Reviews, as well as Long Range Planning. In collaboration with regional stakeholders, be a key driver of proactively reporting on product performance.
• Lead regional promotions & pricing strategy; conduct price & product deep dives to inform recommendations; lead coordination with cross-functional teams on price increase execution and calendarizing promotional offers, balancing promotional depth and breadth with brand strategy and P&L targets.
• Manage 1 direct report, providing day-to-day guidance and development opportunities.

Requirements

• Bachelor’s degree in marketing preferred
• 5-8 years experience in marketing, beauty industry experience preferred
• Strong organizational and problem-solving skills
• Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
• Excellent communication skills with ability to work effectively across departments and levels

Benefits

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand