Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.
Requirements
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
Strong analytical, strategic thinking, and communication skills.
Benefits
Apple hardware ecosystem for work.
Annual Bonus
Top-tier Health and Life Insurance for peace of mind.
Transportation Budget to support your commute needs.
Coverflex benefits package for meal allowances, well-being, and more.
Childcare support.
Air Conference
an opportunity to meet the team, collaborate, and grow together.
Pension Fund to support your long-term financial planning.
Urban Sports Club membership to keep you active.
Meals 100% free at the hub.
User Acquisition Specialist at Air Apps | JobVerse