Director, Performance Marketing

Role Overview

• Lead the planning and execution of client acquisition activation across paid channels, while driving strong collaboration across owned and earned channels.
• Translate growth strategy into actionable activation plans aligned with campaign and segment goals
• Partner with Media, Analytics, and Finance to guide activation and test-and-learn investment decisions, including prioritization of spend across channels, initiatives, and experiments.
• Lead campaign briefing and collaborate with creative teams on messaging and asset development
• Ensure creative and messaging are informed by audience insights and optimized for channel performance
• Partner with media and analytics teams to review performance and identify optimization opportunities
• Support strong communication and alignment across Marketing, Sales Desk, Field/Advisors, CX, Technology, and Digital teams
• Partner with the Digital team to align acquisition efforts with Mariner.com content, engagement strategy, and on-site user journeys
• Ensure landing experiences and on-site pathways support campaign objectives and conversion goals
• Incorporate digital engagement signals into activation planning and optimization decisions
• Design and execute test-and-learn initiatives, including hypothesis development, test setup, evaluation criteria, and budget considerations
• Define test KPIs aligned with campaign and business outcomes (e.g., leads, conversions)
• Apply core testing and measurement principles (e.g., control vs. exposed, confidence thresholds) to ensure credible insights
• Develop test briefs in partnership with creative, media, analytics, Sales Desk, Field/Advisor, and Digital teams
• Maintain a centralized repository of test learnings and support sharing of insights across teams
• Translate test results into practical recommendations for messaging, creative, audience targeting, channel mix, and on-site experience optimization
• Partner with Marketing leadership to support campaign priorities and activation timelines
• Collaborate with Sales Desk and Field/Advisor teams to align activation efforts with downstream conversion needs
• Work with CX, Technology, and Digital teams to incorporate experience and engagement insights into activation planning
• Ensure performance data, testing insights, and digital engagement signals inform campaign optimization and on-site improvements
• Collaborate across media, creative, analytics, and Digital teams to support cohesive full-funnel execution
• Provide creative feedback informed by channel performance, testing results, and user engagement behavior

Requirements

• 8–10+ years of experience in performance marketing, digital marketing, or integrated marketing (in-house or agency)
• Experience executing multi-channel acquisition campaigns across creative and media partners
• Demonstrated ability to manage multiple initiatives and deadlines in a fast-paced environment
• Experience supporting or running digital-first testing and optimization programs
• Proven ability to collaborate with senior stakeholders and cross-functional partners
• Clear communicator who can translate insights into actionable recommendations.
• Experience in financial services, wealth management, or other regulated industries (preferred)
• Human-centered or experience-led marketing mindset (preferred)
• Familiarity with marketing analytics tools, media dashboards, and testing methodologies (preferred)

Benefits

• Health insurance
• retirement plans
• paid time off
• flexible work arrangements
• professional development
• bonuses