Key skills
AIAnalyticsCRMLeadershipSales
About this role
Role Overview
- Lead the integrated marketing strategy for Retail Advice and Solutions advisor channels
- Shape how to acquire, engage, and retain clients
- Deliver comprehensive, measurable marketing programs
- Orchestrate multi-channel campaigns and digital advisor journeys
- Collaborate with sales leadership, product, corporate marketing, and advisory channels
Requirements
- Deep understanding of advisor-led distribution
- Hands-on capability with marketing automation, CRM, analytics, and AI-enabled marketing
- Strong measurement mindset, funnel thinking, experimentation, and optimization
- Executive-ready storytelling
- Bilingualism (French, English, both oral and written) for Quebec only
- Experience operating in regulated environments
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities