Freelance Social Media Strategist

Role Overview

• Develop platform-specific social media strategies across LinkedIn, Instagram, TikTok, and emerging channels.
• Translate brand and business goals into clear social content frameworks and roadmaps.
• Define content pillars, formats, and posting strategies aligned with audience behavior.
• Use data, trends, and platform insights to shape content direction and performance.
• Partner with creatives to guide concept development and ensure ideas are platform-native.
• Support campaign strategy across paid and organic social touchpoints.
• Analyze performance and refine strategies based on engagement, reach, and conversion metrics.
• Identify opportunities to test new formats, trends, and creative approaches.
• Contribute to social playbooks, briefs, and strategic presentations.
• Use AI tools to enhance research, ideation, and content strategy workflows.

Requirements

• Proven experience in social media strategy within agencies, brands, or digital environments.
• Strong understanding of major social platforms, formats, and content trends.
• Experience building content strategies that drive engagement and brand growth.
• Ability to turn insights into clear, actionable social strategies.
• Experience working with performance data and social analytics tools.
• Strong collaboration skills with creatives, content teams, and marketers.
• Experience supporting both organic and paid social strategies.
• Excellent communication skills with the ability to present ideas clearly.
• Comfortable working independently in fast-paced, remote environments.
• Interest in AI tools and how they can enhance social strategy and content development.