Copywriter

Role Overview

• Write clear, engaging and accurate copy across a range of formats, including digital ads, websites, landing pages, CRM and social content
• Adapt tone of voice and messaging to suit different brands, audiences and platforms
• Support the delivery of copy projects from brief through to final output, ensuring deadlines and quality standards are met
• Proofread and edit content to ensure consistency, clarity and accuracy across all deliverables
• Work from creative briefs and messaging frameworks to bring strategic direction to life through copy
• Apply audience, search and performance insights to inform writing and improve effectiveness
• Support content audits, helping to identify opportunities for improvement
• Contribute ideas in brainstorming sessions and support the development of creative concepts
• Show curiosity in audience insight, cultural trends and content performance, contributing to the development of messaging and creative ideas
• Support the development of messaging approaches and content ideas, with opportunities to grow into more strategic, insight-led work over time
• Use AI tools such as Pencil to support copy generation, iteration and testing
• Adapt copy based on performance data, feedback and testing results
• Support the creation of copy variations for A/B testing across different channels and formats
• Stay up to date with content trends, platform changes and evolving best practice
• Work closely with strategists, designers and producers to deliver cohesive creative output
• Take feedback on board and apply it to continuously improve your work
• Communicate clearly with team members to ensure alignment on briefs, timelines and expectations
• Contribute to a positive, collaborative team environment

Requirements

• 2-4 years’ experience in digital copywriting, content creation or a related role
• Experience working with recognized brands or within a fast-paced agency environment, with an understanding of brand guidelines and stakeholder expectations
• Strong writing skills with the ability to adapt tone of voice across different brands and formats
• Understanding of digital content, including media, web and SEO principles
• Interest in performance marketing and how content drives engagement and conversion
• Familiarity with AI tools for content creation, with a willingness to learn and experiment
• Strong attention to detail and good organizational skills
• Exposure to editorial strategy, audience insight or content planning is a plus, with a clear interest in developing these skills further.

Benefits

• You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.
• Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.
• Work remotely for up to 60% of your days and shape your day between 8am and 6:30pm with flexible working hours.
• Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.