Support development and execution of full-funnel paid media strategies across digital and offline channels with a focus on B2B audiences.
Leverage data to inform audience segmentation, product targeting, and channel strategy, ensuring campaigns reach the right users at the right time.
Manage day-to-day campaign execution and optimization across platforms (e.g. search, social, programmatic, and off-site channels).
Establish and apply measurement frameworks to evaluate campaign effectiveness, including performance marketing metrics, brand KPIs, and incrementality.
Conduct A/B testing and experimentation, translating results into actionable insights and continuous optimization strategies.
Deliver weekly insights and recommendations grounded in deep analysis of campaign performance and broader market signals.
Perform brand lift studies, social listening, and audience analysis to better understand engagement and perception.
Provide data-driven recommendations on budget allocation, channel mix, and campaign strategy to improve overall performance.
Collaborate cross-functionally with marketing, analytics, and business stakeholders to ensure alignment and drive informed decision-making.
Contribute to the team’s best practices through documentation and knowledge sharing.

Bachelor’s Degree required.
Minimum 3 to 6 years of hands-on paid media experience.
Strong proficiency with media platforms, such as Google Ads, LinkedIn, and Meta (Facebook/Instagram).
Experience executing and optimizing campaigns, including creative testing and retargeting strategies.
Direct and programmatic buys and retargeting audience configuration.
Understanding of attribution models, conversion tracking, and cross-channel performance measurement.
Proficiency in Excel for data analysis and reporting.
Ability to communicate insights and recommendations clearly to stakeholders.
Exposure to multi-channel campaigns, including offline or off-site media.
Ability to communicate effectively with stakeholders and manage client relationships.

Competitive hourly compensation of $50–$60/hour based on experience with clear expectations and pay transparency
8 paid company holidays plus 1 floating holiday
Paid Time Off (PTO): 5 days annually, designed to complement company holidays and client schedules
401(k) retirement plan with company match, supporting long-term financial wellness
Comprehensive company-sponsored benefits for eligible employees and their families, including: Medical, dental, and vision insurance
Health Savings Account (HSA)
Short
and long-term disability coverage
Employee Assistance Program (EAP)
Basic life and AD&D insurance
Optional voluntary benefits, allowing employees to customize coverage to their needs: Health Care and Dependent Care FSAs, Commuter benefits, Voluntary accident and critical illness coverage, Voluntary long-term care, Additional life and AD&D insurance

Performance Marketing Consultant

Key skills