Performance Marketing Consultant

Beyondsoft is a leading mid-sized business IT and consulting company that tailors solutions to move businesses forward. As a Performance Marketing Consultant, you will support media planning, execution, and optimization for a global brand, focusing on data-driven strategies and collaboration with marketing stakeholders to drive campaign performance.

Responsibilities:

• Support development and execution of full-funnel paid media strategies across digital and offline channels with a focus on B2B audiences
• Leverage data to inform audience segmentation, product targeting, and channel strategy, ensuring campaigns reach the right users at the right time
• Manage day-to-day campaign execution and optimization across platforms (e.g. search, social, programmatic, and off-site channels)
• Establish and apply measurement frameworks to evaluate campaign effectiveness, including performance marketing metrics, brand KPIs, and incrementality
• Conduct A/B testing and experimentation, translating results into actionable insights and continuous optimization strategies
• Deliver weekly insights and recommendations grounded in deep analysis of campaign performance and broader market signals
• Perform brand lift studies, social listening, and audience analysis to better understand engagement and perception
• Provide data-driven recommendations on budget allocation, channel mix, and campaign strategy to improve overall performance
• Collaborate cross-functionally with marketing, analytics, and business stakeholders to ensure alignment and drive informed decision-making
• Contribute to the team’s best practices through documentation and knowledge sharing

Requirements:

• Bachelor's Degree required
• Minimum 3 to 6 years of hands-on paid media experience
• Strong proficiency with media platforms, such as Google Ads, LinkedIn, and Meta (Facebook/Instagram)
• Experience executing and optimizing campaigns, including creative testing and retargeting strategies
• Direct and programmatic buys and retargeting audience configuration
• Understanding of attribution models, conversion tracking, and cross-channel performance measurement
• Proficiency in Excel for data analysis and reporting
• Ability to communicate insights and recommendations clearly to stakeholders
• Exposure to multi-channel campaigns, including offline or off-site media
• Ability to communicate effectively with stakeholders and manage client relationships
• Experience from a marketing/advertising agency or consulting firm
• Google Ads certification
• Experience with advanced measurement approaches (e.g., incrementality, brand lift)
• Familiarity with audience segmentation and targeting approaches, particularly for B2B audiences