Define target market communities, buyer personas, and priority use cases.
Maintain a clear understanding of customer needs, buyer journeys, decision criteria, and objections.
Synthesise insight from customer conversations, sales feedback, win/loss analysis, and market research to inform product and GTM decisions.
Own product positioning, value propositions, and messaging frameworks.
Articulate differentiated value versus competitive alternatives and clearly define “why we win.”
Act as the single source of truth for product narratives used across sales, marketing, and product teams.
Work with the Sales GTM team to enable sales teams with clear product stories, pitch decks and narratives and competitive guidance.
Define the content and asset requirements needed to support each product and go‑to‑market motion, including demos, explainers, reference documents, solution overviews, and adoption guides.
Determine what assets are needed, for whom, and at which stage of the buyer journey (e.g. awareness, evaluation, sales conversations, onboarding).

3+ years Marketing experience in a B2B environment (financial services preferred)
Innovative and able to exploit client opportunities through product positioning and campaign development
Ability to implement a messaging platform that differentiates solutions in order to win in a highly competitive marketplace
Strong storyteller and enjoys turning technical information into client-facing materials
Excellent relationship management, project management and communication skills
Extremely detail oriented and has knowledge of the full marketing mix
Minimum of bachelor’s degree in marketing, finance, English, journalism or related fields.

Manager, Marketing, Analytics – AI

Key skills