Analyzing marketing and business performance across brands using metrics like CPL, CPA, lead volume, ROAS, and margin
Evaluating data quality, assumptions, and limitations
Breaking down complex problems into analytical steps
Prioritizing work across multiple stakeholders and recommending tradeoffs
Building partnerships with stakeholders by delivering high-quality analysis
Creating data narratives for stakeholders
Presenting insights to marketing leadership
Maintaining scalable dashboards and reports

Experience analyzing marketing performance and connecting it to business outcomes
Strong analytical skills
Comfortable working with ambiguous or incomplete information
Ability to manage multiple priorities and deadlines
Proficient with SQL, Tableau, and cloud data platforms such as Snowflake

Marketing Analytics Consultant

Key skills