Set the creative vision and bar across Zable, work closely on the rebrand and its roll-out
Translate brand strategy into a coherent creative system: identity, tone, design language, motion and video
Own creative review across all marketing output — paid, lifecycle, organic, brand, partnerships, sponsorships
Evolve the brand over time based on customer insight, performance data and market shifts
Hire, manage and develop the creative pod — designers, video producers, freelancers and agency partners
Set briefs, prioritise work and run a high-output, high-quality creative function
Coach the team on craft, AI workflows and commercial thinking
Define the operating model — in-house vs. agency vs. freelance — that scales with our ambition
Partner closely with the CMO, growth, lifecycle, content, SEO and product teams to align brand and performance
Work with product design to ensure brand coherence between marketing and in-product experience
Collaborate with finance, legal and compliance to keep work on-brand and on-policy
Lead the creative team’s adoption of AI — tools, workflows, evaluation
Build the systems, templates and processes that let us produce at volume without compromising the bar
Set creative effectiveness benchmarks and embed a test-and-learn culture

7+ years of creative experience, with at least 2–3 years leading a creative team in a high-growth consumer brand or top creative agency
Track record of building or significantly evolving a brand identity — ideally for a D2C consumer brand going through a rebrand or rapid scale
Strong portfolio across brand, advertising, lifecycle and digital, with work that is genuinely best-in-class
Confident managing, hiring and developing a multi-discipline team (designers, producers, freelancers, agencies)
Comfortable operating both strategically (brand vision, system, narrative) and hands-on
Experienced collaborating with senior stakeholders — CMO, growth, lifecycle, product, performance and brand
Demonstrable use of AI in your creative workflow, and a clear point of view on how AI is reshaping the creative discipline
Experience in regulated industries (fintech, healthcare, telco, insurance) (Desirable)
Experience spanning both in-house and top creative agencies (Desirable)
Experience standing up an in-house creative function or production studio (Desirable)
Comfort with creative effectiveness measurement and structured testing (Desirable)

Winning team: the opportunity to scale up one of the world’s most successful fintech companies
Flexible working: flexible approach tailored to each role. Hybrid roles require three days in-office weekly; fully remote roles include regular opportunities for in-person connection through socials and off-sites
Socials & connection: opportunities and events to come together, socialise, and get to know each other beyond the office walls
Health coverage: support for your physical and mental wellbeing, including private health cover
Retirement & savings: long-term financial wellbeing through retirement savings plans
Employee referral programme: earn a competitive bonus when you refer successful new team members
Office meals & snacks: enjoy a fully stocked kitchen, plus complimentary lunches prepared by in-house chefs on in-office days at select locations
Sustainable commuting: cycle-to-work and electric vehicle salary sacrifice schemes available in select locations

Head of Creative

Key skills