About this role
Role Overview
- The Director Social Media serves as the strategic architect of WashU Medicine’s social footprint.
- Lead the overarching vision for flagship accounts while moving forward the governance and policy framework for department-level channels.
- Requires a data-driven leader who balances high-level strategy with operational excellence.
- Ensure every post advances the organization’s mission.
- Act as a collaborator that unifies diverse voices into a cohesive, world-class social brand presence.
- Collaborate with the broader brand and marketing team members to develop a comprehensive content strategy for social media.
- Define target audience personas, determining content themes, and establishing key messaging pillars.
- Monitor and respond to audience interactions, comments, and messages.
- Track and report on the performance of social media content using relevant KPIs.
Requirements
- Bachelor's degree
- Marketing With Social Media (7 Years)
- No specific certification/professional license is required for this position.
Benefits
- Up to 22 days of vacation, 10 recognized holidays, and sick time.
- Competitive health insurance packages with priority appointments and lower copays/coinsurance.
- Free Metro transit U-Pass for eligible employees.
- Defined contribution (403(b)) Retirement Savings Plan with employee contributions and university contributions starting at 7%.
- Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
- 4 weeks of caregiver leave to bond with your new child.
- Family care resources are available for your continued childcare needs.
- WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.