About this role

Marketing stakeholder for commercialization strategy and alignment on all planned releases, including opportunities, roadblocks, timelines, roles/responsibilities, outcomes, and reporting.
Research, develop, and validate compelling and differentiated product positioning and messaging that resonates with target audiences.
Translate technical features into clear and impactful benefits for customers, creating marketing messaging themes for regular release showcases and large industry events.
Conduct qualitative, quantitative, and competitive research and leverage the analysis to inform product messaging and positioning to drive growth.
Lead product launches from planning through execution, ensuring successful product releases and driving measurable results.

8+ years of professional experience in product marketing, with a proven track record of success in driving product growth and revenue.
Ability to build, manage, and influence relationships with stakeholders at all levels.
Strong strategic thinking and analytical skills, with the ability to translate complex ideas into simple and compelling messaging.
Excellent presentation skills, with the ability to articulate value propositions to both technical and non-technical audiences.

Director, Product Marketing – SaaS, B2B, Healthcare IT

Key skills