Assist with collecting, cleaning, and organizing marketing campaign data.
Support analysis of key marketing performance metrics (e.g., reach, engagement, conversions) across channels and time periods.
Assist in preparing recurring performance reports and documenting analytical methodologies.
Assist in developing and maintaining dashboards and reports using Excel and Power BI (or similar tools).
Collect feedback on report and dashboard usability and compile recommendations for enhancements.
Support documentation of analytics processes to promote consistency and knowledge sharing.
Collaborate with partners across Sales, Brand, Digital, Sales Enablement, Operations, and Automation to understand how analytics and segmentation insights are applied.
Support development of internal materials related to data literacy, analytics reports, and dashboards.
Collaborate with Sales Operations, Placement and Finance teams to make recommendations to improve ROI.

Currently pursuing a bachelor’s degree in business, data analytics, marketing, statistics, economics, or a related field.
Coursework or academic project experience involving data analysis, statistics, or multi-variant research methods.
Strong analytical thinking and attention to detail.
Advanced proficiency in Microsoft Excel.
Ability to clearly communicate findings to non‑technical audiences.
Strong organizational skills and ability to manage multiple tasks.
Familiarity with Power BI, Tableau, or similar visualization tools.
Basic working knowledge and proficiency of SQL, Python, or R.
Basic understanding of marketing concepts and performance metrics.
Exposure to segmentation, testing, or experimentation concepts (academic or project‑based).
Experience conducting market and client research.

Marketing Analytics Intern

Key skills