About this role

Serves as Marketing Communications representative for assigned geographies or business units
Develops comprehensive priority market or business unit strategies/campaigns
Develops, manages, and implements Marketing Communications strategies/campaigns through coordination with partners
Contributes to the identification of customer sub-segments and targets for acquisition, increased wallet share, and retention
Builds and delivers useful, credible data-driven marketing programs
Identifies and cultivates strategic partnerships within assigned geographies and/or business units
Plans and executes high-value client events
Provides marketing and communications oversight and management for various events and initiatives
May take responsibility for larger geographies and/or business units with complex needs and/or objectives
Manages high-dollar marketing strategies when needed

Bachelor’s degree in Marketing or related field
Five (5) years of experience in marketing or sales, preferably within banking and/or financial services
Experience with event planning
Willingness to travel for program and/or initiative execution

Local Marketing Program Manager

Key skills