Take full responsibility for one or more paid acquisition channels, with the opportunity to expand scope based on results
Scale existing campaigns while maintaining efficiency targets
Build and refine acquisition funnels with a strong focus on measurable growth
Run rapid testing cycles across creatives, audiences, and placements to improve key metrics such as CAC and LTV
Monitor and evaluate campaign performance on a daily basis using tools such as GA4, Voluum, and internal dashboards
Translate data into actionable insights, focusing on CPA, ROAS, retention, and cohort performance
Develop and maintain reporting frameworks that support both strategic planning and day-to-day decision-making
Lead the creative briefing process by defining angles, messaging, and formats based on performance data
Collaborate with content and product teams to launch and optimize high-converting landing pages
Continuously test and refine funnels to improve conversion rates and reduce creative fatigue
Build and manage relationships with traffic sources, including negotiating placements and custom deals
Identify and evaluate new acquisition channels, tools, and formats
Stay informed on platform updates, policy changes, and algorithm shifts, adapting strategies accordingly
Identify opportunities to streamline workflows through automation and internal tooling
Create structured processes, playbooks, and experimentation frameworks to enable scalable growth

4–10+ years in performance marketing or user acquisition
Proven experience managing substantial monthly paid media budgets (ranging from mid to high six figures and beyond)
End-to-end ownership of campaign execution, optimization, and results
Hands-on experience with platforms such as Meta, TikTok, Snapchat, Apple Search Ads, or native networks
Strong analytical capabilities, including experience with tracking systems, dashboards, and tools like GA4 and Voluum
Ability to translate data into creative strategy and iterate quickly
Experience optimizing landing pages and conversion funnels

Flexible engagement model, with preference for long-term B2B collaboration
Fully remote work environment with location flexibility
20 working days of paid time off annually
Annual in-person team gathering
Monthly health and wellness allowance, plus access to professional support services for employees and their families
Co-working budget to support productivity and collaboration
Dedicated learning and development budget
Company-provided laptop and additional home office support
Access to leading AI and productivity tools to enhance performance and experimentation

Performance Marketer

Key skills