Own the annual product calendar: refreshes, LTOs, and seasonal programs across all active markets
LTO ideation and brief writing: leading concept development, validating the consumer case, and handing off a complete PRD before development begins. LTO briefs require the same rigor as any other product launch.
SKU rationalization recommendations in partnership with Sales, Ops, and Retail
Program prioritization: assessing in-flight programs against business impact and making clear recommendations on what moves, what waits, and what gets cut
Stage gate progression for portfolio programs, in partnership with the Program Management team
Creative brief ownership: writing the brief for Creative and Packaging, reviewing execution against it, and flagging when direction drifts. Accountable for the brief, not the final artwork.
Product perspective in pricing and promotional conversations; brings the consumer and portfolio lens into those workstreams without owning them. The Senior Product Manager owns the why and what of each program. The Program Management team owns the how and when.

5-8 years of product management or portfolio management experience in CPG, cannabis, or a closely adjacent regulated consumer industry
Demonstrated experience managing a portfolio of SKUs (refreshes, line extensions, discontinuations), not just launching new products
Experience owning or co-owning an annual product launch calendar with real deadlines, real SKU counts, and real commercial stakes
Track record of cross-functional alignment: working with R&D, Ops, Compliance, and Sales as genuine partners
Experience working within a regulated industry and/or alongside internal compliance teams.
Ability to prioritize across a high-volume program mix based on business impact
Must be at least 21 years of age and able to pass a comprehensive background check.
Cannabis industry background (preferred)
Familiarity with retail channel dynamics and exposure to consumer insights methods: jobs-to-be-done research, shopper studies, post-launch performance review (preferred)

Senior Product Manager, Portfolio Strategy

Key skills