Events Manager

Role Overview

• Manage a six figure annual tradeshow budget across booth fees, swag, supplies, fulfillment, storage, and industry sponsorships — tracking spend by quarter and event tier, flagging risks early, and making smart trade-offs.
• Maintain and improve event playbooks, SOPs, and operational documentation to ensure the program scales cleanly as Roo's event footprint grows.
• Adapt execution based on Roo's tiered event system (Tier 1 through Tier 4), scaling booth size, staffing, budget, and marketing support to match the strategic value of each show.
• Own the full lifecycle of Roo's tradeshow program: booth logistics, vendor management, shipping and inventory, staffing coordination, on-site setup and teardown, and post-show follow-through across 20-30 events per year.
• Manage relationships with exhibit services vendors, fulfillment centers, swag suppliers, and venue contacts across the national tradeshow calendar.
• Own booth inventory across multiple storage locations and ensure timely shipping to and from each event.
• Coordinate booth staffing with sales teams, matching the right Roo representatives to each show based on territory, audience, and strategic importance.
• Execute logistics for enterprise events Roo attends or sponsors, including corporate group conferences and partner events.
• Partner with Product Marketing and Partnerships to plan and execute webinars with external and internal speakers.
• Bring a creative eye to every event touchpoint, from swag concepts and booth activations to on-site experiences, staying tapped into consumer and event trends to ensure Roo shows up in ways that feel fresh, intentional, and differentiated rather than templated.
• Manage tradeshow-adjacent community events such as happy hours and networking receptions, driving meaningful engagement and extending Roo’s presence beyond the booth.
• Partner with Brand and Product Marketing to manage event collateral, ensuring all booth materials and supporting assets are aligned, on-brand, and ready for each show.
• Coordinate with the Partnerships team when CE programming is co-located at a tradeshow, ensuring smooth handoffs between booth logistics and content/speaker programming.
• Own lead capture processes at every event and coordinate with Sales and Lifecycle to ensure timely post-show follow-up.
• Interface cross-functionally with senior stakeholders across the company, communicating clearly about what's on track, what's at risk, and what you need.
• Ensure events drive measurable business impact, partnering with Sales and Marketing on pipeline generation, engagement, and post-event conversion.

Requirements

• 5+ years of experience in event management, tradeshow coordination, or field marketing, ideally at a company running a high-volume program (15+ events/year).
• Proven experience managing six-figure event budgets with strong attention to spend tracking, forecasting, and trade-off decisions.
• Exceptional organizational skills — you can manage multiple events in different stages simultaneously (one in planning, one shipping, one on-site, one in post-show wrap-up) without dropping balls.
• Experience with end-to-end tradeshow logistics: booth setup, vendor contracting, advance warehouse shipping, on-site operations, and teardown.
• Strong cross-functional communication skills — comfortable coordinating across Sales, Marketing, and Partnerships teams and holding your own in rooms with senior stakeholders.
• A brand sensibility — you care about how things look and feel and take pride in making sure every booth, banner, and branded touchpoint meets a high standard.
• Genuine curiosity about event and consumer culture trends, and the ability to translate learnings into activation ideas.
• Familiarity with event metrics and reporting, including tracking lead capture, pipeline influence, and on-site engagement to connect event activity to business outcomes and communicate impact back to the broader team.
• Familiarity with or willingness to quickly learn tools like Webflow, HubSpot, Canva, Google Sheets, Notion, and trade show shipping/logistics platforms.
• Comfort with regular travel (~30-40%), including multi-day conferences and occasional weekend events.
• Veterinary industry experience is a plus but not required — what matters more is that you've managed complex event logistics at scale and can learn a new industry quickly.

Benefits

• Accelerated growth & learning potential.
• Stipends for home office setup, continuing education, and monthly wellness.
• Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
• 401K
• Unlimited Paid Time Off.
• Paid Maternity/Paternity and reproductive care leave.
• Gifts on your birthday & anniversary.
• Opportunity for domestic travel, including for regional team building events.