Develop and execute a repeatable, scalable faculty marketing strategy that increases faculty preference, adoption, and usage
Translate faculty growth priorities into targeted programs, content, segmentation, and go-to-market actions that drive measurable adoption, usage, and preference
Lead the development of faculty-specific programming, AI literacy resources, advisory and conference strategies, onboarding and follow-up sequences, and faculty proof points
Develop faculty-focused strategies that convert interest in AI and innovation into practical teaching applications, stronger peer validation, and sustained product engagement
Own Tier A+ faculty target lists and engagement strategy, ensuring resources and outreach are focused on highest-impact schools and faculty relationships
Coach and equip sales representatives with faculty-relevant content, messaging, and program guidance that improves faculty conversations and curriculum integration efforts

MBA or JD preferred
3–5+ years of experience in working with law school faculty to influence law student preference and drive faculty usage of LexisNexis products
Demonstrated experience building scalable programs, content, or campaigns for professional or law school audiences
Experience developing segmentation, messaging, and engagement strategies that improve adoption, advocacy, or preference
Strong analytical skills, including the ability to define KPIs, evaluate performance, and translate results into practical recommendations
Experience partnering with sales, product, or marketing stakeholders to support audience-specific go-to-market execution
Ability to synthesize customer insight, strategic priorities, and market context into clear, action-oriented plans
Familiarity with—or strong aptitude for learning—the legal market, particularly law school faculty audiences, and AI tools, including workflows.

Manager, Faculty Marketing Strategy

Key skills