Serve as a strategic thought partner to senior leadership—particularly the President and CEO—by synthesizing various environmental insights into concise briefings and summaries.
Inform senior leadership’s enterprise risk management efforts by analyzing how NRMP and related issues are discussed or framed externally and what reputational benefits or threats they could pose.
Recommend and develop proactive communication strategies and plans, messaging approaches, or engagement opportunities based on observed trends in media coverage, policy discourse, and stakeholder sentiment.
Support the development of response strategies to both positive and negative media coverage, including amplification of constructive coverage and thoughtful approaches to criticism or mischaracterization.
Monitor media (print and online), trade publications, policy outlets, and social media platforms for mentions of NRMP, the Match, and related issues to identify trends, emerging issues, and high-profile narratives.
Analyze tone, sentiment, and reach related to NRMP; prepare periodic summaries or alerts for senior leadership and recommend where broad engagement may be appropriate.
Identify relevant threads/themes and facilitate online conversations and responses to social media postings, stakeholder questions, etc. in a way that is correct, concise, and reinforces NRMP brand identity.

Bachelor’s degree in Communications/ Marketing/ Public Relations/ Journalism or related field.
5+ years of communications or marketing experience.
Deep experience in media monitoring and engagement and media intelligence platforms; expertise with Cision One platform experience strongly preferred.
Experience with a content management system; WordPress experience strongly preferred.
Experience with design software; expertise in Canva
Savvy with social media technology and corporate social media tools such as Hootsuite.
Proactive, purpose-driven approach to work and ability to act quickly
Excellent time management skills and comfortable meeting deadlines under pressure.
Excellent written, verbal, and interpersonal communication skills
Analytical and problem-solving skills; help interpret data for a non-research audience.
Ability to form relationships that enable collaboration across the organization.
Ability to work independently and proactively manage projects and priorities.
Good judgment and decision-making skills.

Senior Public Relations Specialist

Key skills