Own GTM strategy and execution for key products, features, or verticals, including launches, releases, and market expansion initiatives
Develop and refine product positioning and messaging that clearly articulates differentiated value to target customers
Lead customer, market, and competitive research to inform strategy, messaging, and product direction
Define and evolve customer personas and journeys to guide segmentation, targeting, and campaign development
Partner with demand generation to design and support campaigns that drive pipeline, with increasing ownership over strategy and performance
Drive and support ABM initiatives for high-value accounts in close partnership with Sales
Establish and track key performance metrics (e.g., pipeline contribution, conversion rates, adoption) and use insights to optimize GTM efforts
Collaborate cross-functionally with Product and Sales to ensure alignment on priorities, messaging, and execution
Lead sales enablement efforts, developing high-impact tools such as pitch decks, battlecards, and solution narratives

7–10 years of marketing experience, with a strong focus on product marketing in a B2B or SaaS environment
Proven experience owning and executing GTM strategies for product launches and feature releases
Strong experience with ABM and demand generation, working closely with Sales to drive pipeline
Deep understanding of customer research, segmentation, and competitive positioning
Demonstrated ability to translate complex technical concepts into clear, compelling messaging
Experience developing sales enablement content and supporting revenue teams
Proficiency with marketing automation, CRM, and analytics tools (HubSpot preferred)
Strong strategic thinking paired with a willingness to execute hands-on
Excellent cross-functional collaboration and communication skills
Highly organized and able to manage multiple priorities in a fast-paced environment
Bachelor’s degree in Marketing, Business, Communications, or a related field

Senior Product Marketing Manager

Key skills