Own and deliver 30–40%+ of total company revenue through lifecycle channels
Build and execute a high-frequency, high-conversion campaign calendar
Decide what products, offers, and promotions get deployed based on performance data
Drive first purchase, repeat purchase, and subscription conversion
Partner with leadership to define and evolve subscription strategy at a strategic level
Improve rebill rates, churn reduction, and subscriber LTV
Lead direct-response messaging strategy across Email and SMS
Own reporting and performance analysis across lifecycle channels: Revenue per send / per subscriber
Build a closed-loop feedback system: Insights → Hypothesis → Test → Scale
Develop a predictable, repeatable system for revenue generation and optimization

6–10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
Proven experience managing large-scale lists (2–3M+ subscribers) or multiple segmented lists
Demonstrated success driving 30%+ of company revenue from Email/SMS
Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)
Strong background in direct response marketing (copy, offers, conversion strategy)
Experience owning subscription performance and retention optimization
Strong technical fluency: Deliverability best practices
Data flows, tracking, and integrations
Analytical mindset with ability to translate data into action quickly
Ability to operate both strategically and tactically (player-coach).

Director of Lifecycle Marketing

Key skills