Senior Demand Generation Manager, Legal

Role Overview

• Own the enterprise legal demand generation roadmap, balancing long-term brand building with near-term MQL and pipeline targets, and bring a clear point of view on the right mix of channels and programs to reach buyers at each stage of the funnel.
• Partner with the Senior Director of Enterprise Marketing and the Enterprise sales team to align on account priorities, revenue goals, and the programs that will have the most impact.
• Build and execute integrated, multi-touch campaigns that generate awareness, engagement, and MQLs from enterprise legal organizations, with messaging tailored to the distinct priorities of firm and department leadership, legal operations leaders, IT officers, and General Counsel.
• Produce segment-specific content and assets in partnership with Content, Brand, and Product Marketing, including executive thought leadership, ROI-focused case studies, and persona-specific nurture tracks.
• Launch and scale ABM programs targeting named enterprise legal accounts, using intent data and buying signals to identify and engage organizations actively evaluating legal technology solutions.
• Develop bespoke outreach strategies for the highest-priority target accounts, coordinating closely with the Enterprise sales team on account prioritization and sequencing.
• Build nurture programs tailored to each buyer persona's priorities, ensuring Clio's value proposition resonates at every level of the organization, from legal and IT leadership to Finance, Procurement, and Security.
• Create marketing support materials that help the Enterprise Sales team navigate multi-threaded deals and advance opportunities through complex internal approval processes.
• Design and execute high-touch executive programs, including roundtables, hosted dinners, and invitation-only briefings, that build relationships with senior legal leadership at target organizations.
• Partner with the Events team to maximize pipeline impact at key legal industry conferences such as ILTA, ALA Annual, CLOC, and ACC Annual, and develop touchpoints that sustain engagement between events.
• Optimize paid media, content syndication, and sponsorship channels for the longer buying cycles of enterprise legal technology, including legal trade publications, bar association partnerships, and legal operations communities.
• Analyze the enterprise legal marketing funnel from account engagement through to pipeline and closed revenue, establish shared metrics with Sales and Revenue Operations, and present regular performance updates with clear insights and recommendations.

Requirements

• 7+ years of enterprise demand generation experience, with a proven focus on complex, multi-stakeholder accounts and long sales cycles
• Proven success executing go-to-market programs targeting large organizations where buying decisions span multiple functions and levels of leadership
• Hands-on experience building and running ABM programs, including named account targeting and intent-based marketing
• Strong analytical skills and demonstrated experience measuring and optimizing data-driven marketing programs across the full funnel
• Excellent communication and writing skills, with the ability to translate complex technology value propositions into messaging that resonates with sophisticated legal and business stakeholders
• Demonstrated ability to collaborate cross-functionally with Sales, Revenue Operations, Product Marketing, and executive stakeholders
• Comfortable operating in fast-moving, ambiguous environments where priorities shift and confident decisions with imperfect information are part of the job, with a bias for action and a track record of managing multiple complex programs without losing quality or focus
• Serious bonus points if you have prior experience marketing to enterprise legal audiences, whether large law firms, in-house legal departments, or the broader legal professional services market

Benefits

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.
• Flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years