Own the strategy, planning and delivery of CDW’s events and sponsorships programme
Define and lead CDW’s events and sponsorships strategy, aligned to business and commercial priorities
Own a portfolio of CDW‑hosted events and third‑party sponsorships (e.g. conferences, trade shows, partner and external sponsorships)
Work closely with sales, partner management, solutions and leadership to agree objectives, audiences and success measures
Lead end‑to‑end delivery of events from planning and stakeholder alignment through to execution and follow‑up
Identify, evaluate and manage sponsorship opportunities, ensuring they are on‑brand and deliver measurable impact
Ensure sponsorship activations are engaging, differentiated and commercially effective
Measure and report on ROI, engagement and performance, using insights to continuously improve future activity
Manage budgets, timelines, agencies and external suppliers to deliver high‑quality outcomes
Act as the key point of contact for senior leadership on major events and sponsorships
Lead, guide and develop junior team members and agency partners where applicable

Significant experience (typically 7+ years) in events, sponsorships or B2B marketing, ideally within technology or IT services
Proven track record of delivering large-scale, high-profile events or sponsorship programmes
Strong commercial mindset able to connect events and sponsorships to business outcomes
Confident working with senior stakeholders and influencing across functions
Excellent project management skills with the ability to manage multiple priorities
Experience managing budgets, agencies and external suppliers
Creative thinker with a strong understanding of brand, storytelling and customer experience
Comfortable using data and insight to evaluate success and optimise future programmes
Willingness to travel (up to ~25%) as required

Senior Events and Sponsorships Manager

Key skills