Translate the founders direction into clear creative briefs
Work with the creative coordinator and freelancers to ensure output matches requirements
Review and QA all creative before it goes live
Provide feedback and iterate quickly
Ensure creative aligns with performance goals, competitor benchmarks, and proven ad formats
Monitor account performance across Meta Ad, landing page, and key funnel metrics
Understand what is working, what is not working, and where issues may exist
Surface insights clearly to the founder what’s off, why it might be off, and what has been tried
Support a simple operating rhythm if performance is good → explain why, and if performance is off → identify issue and next steps
Work closely with the media buyer
Ensure campaigns are being set up and managed correctly
Review outputs and flag issues
Ensure creative is being tested properly
Own execution across 3–5 client accounts
Ensure all tasks are clearly defined, assigned, and completed on time
Manage workflows in tools such as Trello / Slack
Follow up on blockers and missed actions
Provide structured weekly updates to the founder
Prepare inputs for client calls
Maintain clear visibility on account status, performance, and next steps
Support ad copy creation on writing hooks, generating variations, and iterating based on performance
Use AI tools to accelerate output
Refine outputs to ensure they are usable and high quality

2–4 years experience in a digital agency
Exposure to ecommerce / DTC accounts
Hands-on experience with Meta campaigns, creative testing, and performance reporting
Strong operator mindset (gets things done)
Comfortable working in the weeds
Able to recognise what good vs bad looks like
Able to spot issues early
Able to follow through on execution
Strong attention to detail
Proactive and accountable

Creative Strategist

Key skills