You own the influencer channel end-to-end, including defining the strategy, setting operational priorities, and building the operating model to scale profitable new-customer growth
You lead the execution engine – from seeding and contracting new creators (fixed-fee and commission-based) to briefing, content planning, analysis, and optimization for both traditional influencer marketing and partnership ads (amplified via paid social channels)
You direct budget allocation and forecasting, and manage performance based on key KPIs (e.g., Reach, CPM, CTR, CVR, NC, CAC) – making data-driven decisions and providing clear guidelines to the team for creator sourcing, selection, investment, and scaling opportunities
You lead weekly performance analyses and creator/content reviews with structured reporting, and run additional deep dives as needed, translating insights into clear, actionable optimization measures
You manage and develop a small team, set clear priorities, and continuously improve processes, tools, and infrastructure – with a strong focus on AI and automation
You collaborate closely with Paid Social, Data/Analytics, Operations, and Product to ensure seamless execution of activations, including Partnership Ads across the funnel
You monitor market trends, competitors, and best practices across D2C and e-commerce, proactively identifying and testing new growth opportunities and approaches

6+ years of experience in influencer marketing within e-commerce/D2C, with a strong performance focus (beyond pure brand/awareness) – ideally with initial leadership experience in managing and developing a small team
You have owned the influencer channel end-to-end, including strategy, budget planning and forecasting, execution, and performance analysis, with clear accountability for results
You are analytically strong and always on top of your numbers, understand the relevant KPIs (Reach, CPM, CTR, CVR, CAC & NC) and can define clear optimization areas and actions based on results across the entire customer journey
You excel in communication, negotiation, and relationship management, building strong, profitable long-term partnerships with creators and agencies
You have strong ownership and drive to scale – you take initiative, remain persistent in challenging times, and continuously seek new solutions and creative approaches to unlock further growth
You have a sharp instinct for high-performing creators, communities, and content formats, and can translate this, together with your understanding of target audiences and customer journeys, into sales-driving campaigns for our products
A plus: first experience with paid social partnership ads and/or eagerness to develop these skills
Familiarity with more complex acquisition funnels and longer customer journeys
Affinity for dogs (personal or professional)

Clear growth trajectory with opportunities to take on more strategic responsibility as the company scales
A purpose-driven brand reshaping dog nutrition with real product substance and strong community pull
Flexible working options: office in Frankfurt am Main, hybrid, or fully remote within Germany – you decide when and where you’re most productive
Personal training/certification budget: we actively invest in your development because your growth is key to our success
Access to Corporate Benefits and Wellpass to support your wellbeing outside of work
Free HEY HOLY dog food
28 vacation days + Christmas Eve and New Year’s Day off

Head of Influencer Marketing

Key skills