Graphic Designer

Role Overview

• Design landing page wireframes and high-fidelity mockups in Figma for service-based and eCommerce clients, optimized for conversion
• Translate campaign briefs, offer structures, and audience insights into clear visual hierarchies — hero sections, benefit blocks, social proof, CTAs
• Build responsive page designs (desktop + mobile) following direct response best practices: above-the-fold clarity, scannable layouts, friction-reducing form design
• Create design systems and reusable component libraries in Figma to accelerate page production across client accounts
• Deliver organized, developer-ready Figma files with proper naming conventions, auto-layout, and clear spacing/typography specs
• Iterate on existing landing pages based on A/B test results and performance data — not just aesthetic preferences
• Design static ad creatives for Meta Ads (Facebook/Instagram) and Google Performance Max campaigns across multiple formats and placements
• Produce scroll-stopping visuals that balance brand consistency with direct response performance — bold headlines, clear value propositions, strong CTAs
• Create ad creative variations for A/B testing: different hooks, layouts, color treatments, and copy arrangements
• Work from creative briefs and campaign strategies to produce assets that align with funnel stage (TOFU, MOFU, BOFU)
• Maintain a library of ad templates and design assets for rapid iteration across client accounts
• Understand platform-specific requirements: safe zones, text density guidelines, aspect ratios, and format specs for each placement
• Proactively pitch layout concepts, creative angles, and visual approaches based on what’s converting in paid media
• Advise on landing page structure and content hierarchy based on direct response principles and conversion data
• Analyze competitor landing pages and ad creatives — bring data-backed design recommendations to the table
• Collaborate with the paid media team to ensure creative output is aligned with campaign objectives and audience targeting
• Understand the difference between brand-first and performance-first design, and tailor outputs accordingly
• Work closely with the paid media specialists, strategists, and account managers to align design output with campaign performance goals
• Meet turnaround deadlines with consistent quality, volume, and communication
• Organize and maintain a design asset library in Figma for easy retrieval and reuse across client accounts
• Incorporate feedback quickly and cleanly — revisions are part of the workflow, not an afterthought

Requirements

• 2+ years of experience designing landing pages, wireframes, or conversion-focused web pages for agencies, SaaS, eCommerce, or service-based businesses
• Advanced Figma proficiency: auto-layout, components, variants, design systems, responsive design, and developer handoff
• Proven portfolio of static ad creatives for Meta Ads, Google PMax, or equivalent paid media platforms
• Strong understanding of direct response design principles: visual hierarchy, conversion flow, CTA placement, trust signals, and friction reduction
• Experience designing for both service-based (lead gen) and eCommerce (product/DTC) contexts
• Solid grasp of paid media fundamentals: knowing what creative performs for TOFU vs. BOFU, how to structure ad variations for testing, and how platform placement affects design choices
• Ability to translate written briefs into clear, compelling visual layouts without heavy creative direction
• Strong typographic sense and layout discipline — clean grids, intentional whitespace, readable hierarchy
• Experience with design tools beyond Figma: Adobe Photoshop, Illustrator, or Canva Pro for rapid asset production
• Strong written English (required) — ability to incorporate, edit, or suggest headline and CTA copy within designs
• Portfolio of landing page designs and/or ad creatives with a clear focus on conversion performance.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options