Senior Data Analyst, SEO

Role Overview

• Analyze SEO performance data across a large and diverse client portfolio to identify trends, patterns, and opportunities
• Own and evolve portfolio level SEO performance reporting, including dashboards and scorecards
• Build and maintain benchmarking frameworks to compare performance across key verticals
• Define and standardize SEO KPIs to ensure consistency across teams
• Evaluate the effectiveness of SEO strategies and product capabilities, identifying what drives the strongest outcomes
• Conduct post launch analyses for product and strategy updates impacting SEO performance
• Support emerging areas like AI driven search such as AI assisted search visibility, entity coverage, and local signals as measurement capabilities evolve
• Partner with Product, Data, and Engineering teams to improve data quality and expand access to meaningful SEO signals
• Translate complex data into clear narratives and recommendations for both technical and non technical stakeholders
• Proactively surface insights and opportunities that influence product direction and business strategy

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, Communications, or a related field; STEM degree a plus.
• 4+ years of experience in data analytics, digital marketing, product development, or a related field, with a strong emphasis on data mining to inform product decisions
• Experience working with large datasets and translating data into actionable insights
• SEO fundamentals including technical, on page, off page, local search, and familiarity with AI search is a plus
• Experience building dashboards and reports for a range of stakeholders
• Experience in agency, SaaS, or SMB focused environments is a plus

Benefits

• 100% employer-paid medical, dental, and vision insurance
• Flexible paid time off, so you can rest, relax, and recharge away from work
• Paid parental leave
• Paid cell phone and service
• Remote office allowance
• Professional development and development courses
• Regular manager check-ins to drive performance and career growth through Lattice