Conduct an assessment of current marketing tactics and customer touchpoints across channels (e.g., email, sales rep outreach, digital engagement)
Map existing tactics to end-to-end customer journeys for priority customer segments, identifying how individual activities connect across the experience
Develop structured journey use cases outlining key stages, triggers, and desired customer outcomes
Support the development of rule-based next best action (NBA) frameworks by identifying key customer signals, trigger points, and appropriate follow-up actions across channels
Analyze engagement data to identify patterns in customer behavior, channel effectiveness, and timing of interactions
Build visual frameworks and/or dashboards (Excel, Power BI) to illustrate journey flows, engagement trends, and opportunity areas
Partner with cross-functional teams (marketing, sales, analytics) to validate assumptions and refine journey and NBA use cases
Synthesize findings into executive-ready presentations with clear, data-driven recommendations to improve customer engagement and orchestration
Deliver a final set of prioritized journey maps, NBA use cases, and recommendations to support the transition toward more orchestrated, model-driven engagement

Current pursuing and actively enrolled in a degree in Economics, Business, Data Analytics, Marketing, or a related quantitative field; must have completed at least 2 years of the degree at time of internship
Strong analytical and problem-solving skills, with experience working with datasets and identifying patterns
Experience with Excel and/or data visualization tools (e.g., Power BI)
Ability to translate complex data into structured frameworks and actionable insights
Strong written and verbal communication skills, including experience creating presentations for stakeholders
Interest in marketing analytics, customer experience, and omnichannel engagement
Highly organized with the ability to manage multiple workstreams independently
Must be authorized to work in the US without sponsorship during the employment period

Summer Intern – Omnichannel Marketing, Customer Engagement Strategy

Key skills